About Me

My name is Heidi and I am a designer, a mama, a lover and a creator. 

I began wanting to create and offer something that I was finding it impossible to find for my then toddler who is now NINE years old (hold me please). Something beautiful, well made and magic. Something worthy of this little being to wear day in and day out. And this is exactly what I did and have been doing for the past 6 years. Designing pieces that evoke both beauty and magic to myself and my children.

I care about how things look and wear, what they are made from, how much they will be loved and how long they will be loved for. I love pieces that can be worn with lots of things and by both boys and girls making them easier to hand down.


Getting to create excites me. Making a difference excites me. Creating products that allow the wearer to be hugged in a energy of love and consciousness excites me. Everything holds the energy of its individual story. The hands that touched the each part of the production process. I believe what we wear is no different to food. ‘We are what we eat’ we also are ‘what we wear’ 

So yes I do this for YOU and your babies but mostly I do it for me. It’s that butterflies in the tummy and heart beating a little faster kind of love.  

I do it because I have to. It’s my heart’s calling.